Latest Articles

January 24, 2020 | by Caroline Jansen

Retail Therapy: The world bids farewell to Mr. Peanut

The beloved face of Planters sacrificed himself at 104 years old in a Super Bowl pre-game ad.

January 24, 2020 | by Hannah Hambleton

How retailers can use marketing automation to create lasting customer loyalty

For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line.

January 24, 2020 | by Elijah Whaley

The Future of Influencer Marketing Is in China

China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China has enabled business models that are yet to be explored in other countries.