Latest Articles

August 15, 2018 | by Mark Cohen

Nordstrom: A Paragon of Virtue Gone Astray?

This intense customer service focus, with all of its underlying DNA, remains a bulwark of Nordstrom’s brand equity to this day. As for store presentation, how can anyone not be endlessly impressed with the clarity, focus, housekeeping standards and timelessness of Nordstrom’s stores?

August 15, 2018 | by Jeff Bubak

How to make the shopper's buying experience a competitive differentiator

Taking a deeper look at how to communicate with customers on the right platform, and at the right time, is key.

August 14, 2018 | by Andrew Atkinson

5 reasons retailers should control the post-click customer experience

One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered.