The core strength of the company comes in the diverse nature of its business segments, geographic footprint, distribution model and brands. This is coupled with the steadfast leadership of the Arnault family that has been at the helm of this dynamic brand for 30 years.
In the age of the 4 Ps, retail was Products, Price, Promotion and Place. While marketers drove the masses to places called stores, operations was essentially charged with managing the supply chain to move boxes in sufficient quantities to the right places.
For all its uses, it is not surprising that retailers are looking at video content analytics technology as a core requirement for business intelligence, efficient operations, and performance optimization that will improve the overall business.
In the highly competitive retail space businesses are using every tool at their disposal to ensure they are able to remain relevant and grow their market share. For many this is solely focused on perfecting the customer experience, especially across channels.