Because of that difference in foot traffic, it’s important to be prepared. The last thing you want is to get slammed with a sudden surge of customers while social distancing.
The segment was in free fall even before the pandemic. But a bleak 2020 could give way to new opportunities.
The pandemic provided select essential businesses an open field to rake in billions of consumer dollars. Shoppers moved purchases from thousands of shut-down nonessential stores, as well as a huge expenditures in travel, entertainment and other nonessential services to the essentials.