Amazon takes a hands-off approach to what goes on in its bookstore, never checking the authenticity, much less the quality, of what it sells. It does not oversee the sellers who have flocked to its site in any organized way. That has resulted in a kind of lawlessness.
Experts say companies need to implement data protection strategies including training employees across departments and vetting third-party partners.
Today's shoppers want an efficient experience that mirrors how they communicate, supported by emerging technology.