Amazon has launched a Virtual Holiday Shop that uses immersive 3D technology powered by Amazon Beyond.
The shop showcases interactive content and product discovery experiences, according to an Amazon blog post. Online shoppers are greeted with a festive experience featuring cheerful music, animations and a guided journey.
"We're always innovating to enhance the shopping experience and empower customers to discover products in easy and fun ways," Carmen Nestares Pleguezuelo, vice president of North America Marketing and Prime Tech, said in the blog post. "With the Virtual Holiday Shop, we are excited to transport shoppers into a new immersive experience where they can browse over 300 of the most coveted gifts and toys of the season."
Amazon said shoppers should pay close attention to the conveyor belt of gifts and shimmering ornaments on the ceiling, as these interactive animations unlock surprises in the shop.
It will be continuously refreshing the selection within the shop with hundreds of items throughout the season.