We’re halfway through 2024 if you can believe it, and if pageviews are any indication, it seems our readers really like stories about stores, marketing, and Taylor Swift. Here’s a midyear look at our 10 most read of the year to date:
- Target slashes prices on 5,000 items across its assortment
- Unilever to spin off ice cream division into new company
- Inside the Kraft Heinz team that helps retailers reimagine their shelves
- How retailers are using generative AI right now
- What Whole Foods is looking for in new brands
- Why Matty Benedetto turned his CVS receipt into a 50-foot-long rug
- How Crocs and Claire’s became ‘cool’ again
- A four-decade compendium of retail brands’ April Fools’ pranks
- What happened when Taylor Swift wore this brand’s skort
- Why are some luxury shoppers getting empty boxes when shopping online?