Welcome back, everyone. Happy Presidents’ Day to all who celebrate. For the occasion, we have a fun fact about America’s 33rd president.
After World War I, Harry Truman teamed up with his war buddy to open a men’s clothing and accessories shop in Kansas City, Missouri, but it went bankrupt and had to close in 1922. The moral of the story? We’re not sure, but treat retail workers nicely because they could end up becoming president.
Let’s fast-forward roughly a century and dig into what’s going on in retail this week.
In new products: This year doesn’t only mark Beyoncé’s foray into country music, but also hair care. On Tuesday, the superstar’s new brand, Cécred, will be available after months of speculation.
In classic Beyoncé fashion, many of the details surrounding Cécred are not yet publicly available, but here’s what we do know:
In 2022, the company filed for and received a trademark to sell hair care products, candles, sleeping garments, and more, according to Retail Dive.
However, the new venture is hardly Beyoncé’s first beauty venture. Last November, she released a fragrance brand called Cé Noir.
Coca-Cola's first new permanent soda flavor in three years drops today in the United States and Canada. The release of Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar are the company’s latest attempts to draw in younger consumers.
In 2022, Coca-Cola released a handful of limited-edition flavors.
As with all of its flavors, Coca-Cola is keepng its recipes, including new spices, under wraps.
“If you go to the aisles, you’ll see the amount of spiciness has gone up because consumers’ taste palettes have evolved. We realized that could be an opportunity for us,” Coca-Cola’s North American marketing chief, Shakir Moin, told the AP.
In earnings: Walmart reports earnings tomorrow, and top of mind for investors will be the news that broke last week that the company is in talks to acquire television maker Vizio for more than $2 billion. As the Wall Street Journal reported, the potential move could help boost Walmart’s growing advertising business.
According to a survey, 36% of marketers believe Walmart has the most promising retail media networks among brick-and-mortar players.
Walmart, plus Sam’s Club, have been Vizio’s biggest customers when it comes to sales and are already selling ads through televisions, per the WSJ.