Commerce platforms designed to supercharge retail sales are the backbone of modern retailers, but limited scalability and outdated systems can stunt growth and could lead to an outsized total cost of ownership (TCO). Enterprise retailers need a commerce platform that drives growth while also enabling them to scale and innovate as fast as their customers.
So why do enterprise retailers count on Shopify?
1. Cost-effective revenue generator
Many enterprise retailers still cling to outdated commerce platforms. While 67% of enterprises plan to switch in the next three years according to an IDC survey, over 60% fear the cost of change – but their current TCO is the very obstacle hindering profit maximization.
Shopify has the best total cost of ownership in commerce, with up to 36% better TCO than the competition, according to research commissioned by Shopify from a leading independent consulting firm to study TCO across major platforms in North America. With reduced platform costs and less need for development work, your enterprise can redirect resources towards serving customers.
How does your TCO stack up? Click here to find out.
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2. Stop incurring needless losses
Many commerce platforms take a significant amount of time and resources to adopt, meaning that enterprises stick with their current commerce platform regardless of its performance. Switching commerce platforms is a huge, resource-intensive change, which is why so many businesses stick it out despite the issues. But consider the even higher costs of sticking with a suboptimal platform.
We’ve focused so far on cost, but it’s also worth thinking about how much value different platforms allow an enterprise to capture. A difference in conversion rate can be applied as an additional cost because it’s value that businesses would otherwise be capturing if they were on our platform instead. Previous research commissioned by Shopify shows that our overall conversion rate outpaces the competition by up to 36%.
3. Dynamic and customizable
According to a survey Shopify partnered with IDC on, around 45% of enterprises currently embrace a blended model as we call it – a composable front-end and a full-stack back-end. This model allows enterprise retailers flexibility, so they can remain agile and meet evolving customer needs.
Scaling issues also rank high among challenges faced by enterprise retailers which is why more are turning to Shopify’s enterprise solutions. Leading industry analysts like Gartner and IDC have recognized the performance of Shopify’s enterprise offering, effortlessly managing 40,000 checkouts per minute worldwide, backed by 99.9% uptime and dedicated technical support.