When it comes to shopping 66% of U.S. consumers would not let AI make purchases on their behalf, even it it meant a better deal and 58% are worried about how AI handles personal data.
Those are top findings from a Omnisend survey regarding consumer attitude about AI-powered shopping experiences, according to a press release.
Additional findings include:
- 39% of shoppers have abandoned purchases due to frustrating AI interactions, such as inaccurate recommendations or poor chatbot experiences.
- 42% say current AI feels more like an upselling tool than a helpful assistant.
- 38% cite personalized product recommendations as a useful feature.
"Consumers are open to AI enhancing their shopping experience, but there's a big difference between receiving personalized recommendations and handing over full purchasing control. Large-scale adoption of AI-driven purchasing requires a fundamental shift in consumer behavior — and that's not happening anytime soon. Shoppers want to know exactly what they're buying, whether it's a size, color, or brand. Trusting an AI to make those decisions autonomously is a tough sell," Greg Zakowicz, senior e-commerce expert at Omnisend said in the release.