Price is the most influential factor for 62% of consumers and is top priority to Boomers (71%) and Gen X (68%) but less influential for Gen Z (56%) and millennials (55%).
Those are findings from a First Insight study on key trends reshaping consumer behavior in 2025. It involved a survey of 1,131 consumers.
The data suggests retailers balance affordability with other value propositions to appeal to younger consumers, according to a press release on the findings.
"In 2025, companies face a balancing act," Greg Petro, First Insight CEO, said in the release. "As consumers grapple with an uncertain economic outlook, they are demanding lower prices while still expecting smarter, more personalized experiences. Companies that embrace AI to deliver affordability alongside tailored solutions will not only navigate this challenging landscape but will also seize the opportunity to foster loyalty, drive growth, and stay ahead of the competition."