The Super Bowl is less than a week away, and brands are getting ready for the biggest ad night of the year. In addition to CPG companies such as Budweiser, Hellmann’s, and Nerds, Instacart is running its first-ever Super Bowl ad, a 30-second spot featuring the mascots of major grocery brands including Green Giant, Mr. Clean, and the Pillsbury Doughboy.
Here’s what else is going on in retail this week:
In conferences: NY NOW’s Winter Market is running from Sunday to Tuesday. The multi-day wholesale event brings together thousands of emerging brands for the benefit of potential buyers from around the world. The brands exhibiting run the gamut from stationery and candles to kitchenware and gourmet treats.
In earnings: It’s a week of CPGs on the earnings front. Tyson and Clorox are up on Monday, offering a window on the packaged meat and home goods markets respectively. Then Pepsico and Mondelez are up on Tuesday for a look at beverages and snack foods; and finishing out the week is Hershey on Thursday for a window into all things candy.
Outside of CPGs, Simon Property Group is reporting on Tuesday. Usually the commercial real estate firm offers insights on consumer trends and habits, given its high-level view of the retail space as the owner of malls and shopping trips.
In data: Finishing out the week is the release on Friday of the University of Michigan’s Surveys of Consumers, which tracks sentiment and inflation expectations. The index declined for the first time in six months in January, with the drop in sentiment seen across incomes, wealth, and age groups. Economist and Surveys of Consumers Director Joanne Hsu said the drop reflected broad-based concerns that the proposed policies of President Trump, such as tariffs, would raise inflation.